Customer data plays a crucial role in sales and product development processes. It is used to customize and enhance customer service, sales, and product development processes. It helps in creating more personalized and anticipatory customer experiences. Moreover, it aids in building and presenting a product roadmap, which is vital to stay ahead of the competition. This roadmap communicates key product benefits with internal and external stakeholders and helps align the team structure on priorities.
If you’re a product manager, project manager, or executive — you need to have a pulse on where your...
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