Total sales is a significant measure of the success of content marketing programs because it directly reflects the impact of the marketing efforts on the company's revenue. If the content marketing strategies are effective, they should lead to an increase in product or service sales. This increase in sales, therefore, serves as a tangible and direct indicator of the success of the content marketing programs. It's a bottom-line metric that shows the return on investment for the marketing activities.
Lack of strategic alignment is one of the key reasons why businesses fail to meet their objectives....
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