The theory of pictorial superiority suggests that information paired with relevant images is more likely to be remembered than information presented alone. This is because our brain processes visual information more efficiently than text, leading to better retention and recall. For instance, according to molecular biologist John Medina, if you learn a piece of information paired with an image, you'll still remember 65% of it three days later. This theory is often used in presentations, marketing, and education to enhance the impact and memorability of the information.
Memorable visuals can persuade and motivate more than words ever do. Make your presentations more im...
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