To incorporate new digital channels into sales and marketing using gap analysis, follow these steps:
1. Identify the current state: Understand your current sales and marketing strategies and the digital channels you are currently using.
2. Define the desired state: Identify the new digital channels you want to incorporate and how you want them to improve your sales and marketing.
3. Identify the gaps: Determine what is missing in your current strategy that is preventing you from reaching your desired state. This could be a lack of knowledge about the new digital channels, lack of resources, or lack of a clear strategy.
4. Develop an action plan: Based on the gaps identified, develop a plan to incorporate the new digital channels. This could include training for your team, hiring new talent, or investing in new technology.
5. Implement the plan: Put your plan into action and start incorporating the new digital channels into your sales and marketing strategies.
6. Review and adjust: Regularly review your progress and make adjustments as necessary to ensure you are moving towards your desired state.
How do you get from where you are now to where you want to be? Use our Gap Analysis presentation to...
Download template