Amazon used several strategies to dominate the retail market. Firstly, it created the Amazon Marketplace, attracting sellers with its vast customer base and in turn offering customers a wide variety of products. This also allowed Amazon to gather valuable data on customer preferences. Secondly, Amazon focused on eliminating friction in the purchase experience. Innovations like Amazon Go stores, Amazon Wardrobe, and Alexa's predictive shopping capabilities made shopping more convenient for customers. Lastly, Amazon pursued automation in warehousing, which resulted in cost savings, albeit at the expense of jobs.
How do you gain a career edge in a world dominated by Big Tech? What makes “The Four,” namely Apple,...
View summary