The top benefits of applying Agile methods like Kanban in marketing include improved collaboration, optimized project delivery speed, and enhanced responsiveness to fast-paced market trends. It also allows for instant communication of capacity and total transparency of tasks. A study by Aprimo and AgileSherpas revealed that faster time to get things released and the ability to change gears quickly and effectively were two of the top benefits of applying Agile methods to marketing.
If you are in the business of project management, an agile approach is the way to go. Use our Kanban...
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