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Synopsis

Agile practices have greatly increased success rates in digital product development, improved quality and speed to market and boosted the motivation of teams in the past 30 years, "Harvard Business Review" reports. Apple, IBM, Microsoft and Procter & Gamble all use the Agile Method in their operations. And with our Agile Method for Digital Product presentation, developed exclusively for digital product related processes, you too can drive productivity, lower risk and accelerate time to market in today's ever-shifting digital space.

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Several case studies demonstrate the effectiveness of the Agile Method in improving quality and speed to market. For instance, companies like Apple, IBM, Microsoft, and Procter & Gamble have all successfully implemented Agile practices in their operations. These companies have reported increased success rates in digital product development, improved quality and speed to market, and boosted team motivation. However, it's important to note that the success of Agile methods can vary depending on the specific context and implementation.

Agile practices enhance business strategy by increasing success rates in digital product development, improving quality and speed to market. They allow for more flexibility and adaptability in the face of change, which is crucial in today's fast-paced digital space. Agile practices also boost team motivation by promoting collaboration, continuous learning and improvement, and empowering team members to make decisions. This leads to higher job satisfaction and productivity.

The Agile Method is a popular framework used in digital product development due to its flexibility and efficiency. Unlike traditional methods such as Waterfall, Agile promotes iterative development, where requirements and solutions evolve through the collaborative effort of self-organizing and cross-functional teams. This allows for quicker adjustments and improvements throughout the development process. Other frameworks like Lean focus on eliminating waste and improving efficiency, but may lack the flexibility of Agile. Scrum, a subset of Agile, provides a more structured approach with set roles and ceremonies. However, it may not be suitable for all types of projects. Ultimately, the choice of framework depends on the specific needs and context of the project.

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Slide highlights

An Agile Roadmap is a critical communication tool. With this slide, you can demonstrate your roadmap to the team and your stakeholders and see that everybody clearly understands the direction for the product strategy.

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An Agile Test Plan gives your Quality Assurance team the ability to have all high-level scenarios, business requirements and estimates in one place. Ensure that your Test Plan has a proper and simple structure containing business inputs and QA tasks.

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It's a good idea to refresh your team's memory on The Agile Manifesto, the 12 principles of which include always putting customers' needs first, making simplicity a high priority and frequently reflecting on continuous improvements.

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The Agile Project Charter is a document that is created at the beginning of a project. It outlines the project's vision, mission, and success criteria. It also identifies the project stakeholders, the project team, and their roles and responsibilities.

The charter is a key component of Agile project management, as it sets the direction and guides the team throughout the project. It helps to align the team with the project's goals and objectives, and it provides a clear understanding of what the project is aiming to achieve.

The Agile Project Charter is not a detailed plan, but rather a high-level overview of the project. It is meant to be flexible and adaptable, allowing the team to respond to changes and challenges as they arise.

The charter is typically created during the project initiation phase, and it is reviewed and updated throughout the project as needed. It is a living document that evolves with the project.

The Agile product backlog is not mentioned in the content provided. However, in general, an Agile product backlog is a prioritized list of features, enhancements, and fixes that need to be done in a project. It's a dynamic document that changes as the project evolves. The product owner is responsible for its maintenance and prioritization.

The Agile Sprint Backlog is a set of items that have been pulled from the product backlog to be worked on in the current sprint. It's a subset of the product backlog owned by the development team and can be adjusted by the team as needed.

The Sprint Backlog is a highly visible, real-time picture of the work that the team plans to accomplish during the sprint, and it should be updated every day.

The items in the Sprint Backlog are broken down into tasks by the team. The team members pick their own tasks and move them to 'in progress' and then to 'done' as they complete them.

Remember, the Sprint Backlog is not a commitment set in stone, but a forecast of work the team intends to do. It provides flexibility for the team to self-organize and manage their own work.

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Overview

Agile methodology is a practice that aids constant iteration of development and testing in the product development process. In this model, development and testing activities are concurrent. This process allows more communication between customers, developers, managers and testers, per educational platform, Guru99. Agile methodology is often compared to the Waterfall methodology (a.k.a. Liner Sequential Life Cycle Model). Both are effective and commonly used, but to see the differences, let's look at the advantages and disadvantages of each, put together by Guru99.

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Agile and Waterfall are two different approaches to project management. Agile is an iterative approach where projects are divided into small sprints or iterations. It allows for changes and adjustments throughout the project lifecycle. On the other hand, Waterfall is a linear approach where the project is divided into distinct stages that are completed one at a time. Once a stage is completed, there is no going back. Agile is more flexible and allows for more communication and collaboration, while Waterfall is more rigid and structured. However, both methodologies can be effective depending on the nature of the project.

The Agile methodology enhances business strategy by promoting constant iteration of development and testing in the product development process. This approach allows for more communication between customers, developers, managers, and testers, which can lead to better understanding of customer needs and quicker adjustments to the product. Agile methodology can drive higher team productivity, lower risk, and faster time to market, making it a valuable tool for business strategy in today's fast-paced digital space.

Agile methodology aligns with digital transformation initiatives by promoting constant iteration of development and testing in the product development process. This approach allows for more communication between customers, developers, managers, and testers, which can drive higher team productivity, lower risk, and faster time to market. Agile methodology is particularly effective in the digital space where changes and updates can be made quickly and efficiently.

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Advantages of the agile model:

  • Agile Model is focused on client processes and requires the client's involvement at every stage of the project completion
  • Agile teams are extremely motivated and self-organized and are likely to provide better results in the end.
  • The agile software development method assures that quality of the development is maintained.
  • In the Agile Model, the process is completely based on incremental progress, which means the client and the team know exactly what is completed and what's not.
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Companies can implement the Agile Model in their digital product development operations by focusing on client processes and requiring the client's involvement at every stage of the project. They should form motivated and self-organized teams that are likely to provide better results. The process should be based on incremental progress, so both the client and the team know exactly what is completed and what's not. This method assures that the quality of the development is maintained.

The Agile Model has several practical applications in the tech industry. It is often used in software development where it allows for incremental progress, ensuring that both the client and the team are aware of what is completed and what's not. This model encourages client involvement at every stage, leading to products that are more aligned with client needs. Agile teams are self-organized and highly motivated, often leading to better end results. The model also helps maintain the quality of development, reducing the risk of issues down the line.

The Agile Model enhances business strategy in the digital space by focusing on client processes and requiring client involvement at every stage. This ensures that the product or service being developed aligns with the client's needs and expectations. Agile teams are highly motivated and self-organized, which can lead to better results. The Agile Model also maintains the quality of development and is based on incremental progress, allowing for transparency and understanding of what has been completed and what is yet to be done. This can lead to higher team productivity, lower risk, and faster time to market.

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Advantages of the waterfall model:

  • It is one of the easiest models to manage. Because of its nature, each phase in the Waterfall Method has specific deliverables and a review process.
  • The Waterfall Model works well for smaller size projects where requirements are easily understandable.
  • The Waterfall Model assures faster delivery of the project.
  • The process and results are well documented in this methodology.
  • This is an easily adaptable method for shifting teams.
  • This project management methodology is beneficial for managing dependencies.
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The Agile Method for Digital Product enhances business strategy in several ways. Firstly, it drives higher team productivity by promoting iterative development and continuous feedback, which leads to improved product quality. Secondly, it lowers risk by allowing changes to be made at any stage of the project, ensuring the final product meets the customer's needs and expectations. Lastly, it enables faster time to market by delivering workable product increments early and frequently, which can give businesses a competitive advantage.

Yes, a company like Netflix could greatly benefit from the Agile Method for Digital Product. Agile methodology allows for continuous iteration of development and testing in the software development process which aligns with Netflix's need for constant updates and improvements to their platform. This method would allow Netflix to quickly adapt to changes and implement new features based on user feedback, thus improving customer satisfaction and retention.

The Agile Method for Digital Product aligns with digital transformation initiatives in several ways. Firstly, it promotes higher team productivity by encouraging iterative development and continuous feedback, which aligns with the fast-paced, evolving nature of digital transformation. Secondly, it lowers risk by allowing for frequent adjustments based on real-time feedback, ensuring that the end product meets user needs and expectations. Lastly, it supports faster time to market, a critical factor in digital transformation initiatives where staying ahead of the competition is key.

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Limitations of the agile model:

  • It is not a good method for small development projects.
  • The Agile Model requires an expert to make important decisions in the meeting.
  • The cost of implementing an agile method is higher compared to other development methodologies.
  • The project can easily go off track if the project manager is not communicating the requirements, asks and needs clearly.
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Limitations of the waterfall model:

  • The Waterfall Model is not an ideal model for large size projects.
  • If the requirements are not understood at the beginning, the method is ineffective.
  • The Waterfall Model makes it difficult to make changes in the previous phases.
  • In the Waterfall Model, the testing process starts as soon as the development is completed. Thus, the chances of discovering bugs in the development that are expensive to fix are higher.
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Application

A project management app, Planio, offers a comprehensive guide for applying agile methodology to your projects and workflow. Here is what to do, according to Planio:

  • Set your vision with a strategy meeting define a business need or vision that your project is addressing. At the end of the meeting, everybody should be on the same page about why they're doing what needs to be done and what the general strategy is for achieving the end goal.
  • Build your roadmap when the strategy has been validated, the product owner should translate that vision into a product roadmap, which lists out the requirements for your project and a timeframe with approximate milestones and deadlines.
  • Create a release plan create a high-level timetable for the release of the product. "Because agile projects will have multiple releases, you'll want to prioritize the features needed to get you to launch first," the experts say.
  • Plan out your sprints develop team plan "sprints–" short cycles of development in which specific tasks and goals will be carried out.
  • Hold daily stand-ups a daily 15-minute stand-up meeting should help you and your team to discuss what was completed yesterday; what are the team members working on today; and whether there are any obstacles that are getting in the way of meeting the deadlines.
  • Review analyze and review what was done and show this off to people on your team and any key stakeholders. The goal here is to check your initial plan to make sure that all requirements were met.
  • Decide what to focus on in your sprint retrospective for agile project management to be successful, clear next steps must be identified in each phase. This means that as soon as one sprint has been completed and approved, you need to decide and communicate what work gets done next.
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Case study

Apple

Apple doesn't participate in Agile, Scrum Process, Lean and Kanban Methodology conferences, as the author of "The Age of Agile," Steve Denning, points out in his article for "Forbes Leadership." And yet, Denning says, Apple is truly agile. In his analyses, Denning relies on Adam Lashinsky's book, "Inside Apple."

In his book, Lashinsky, first of all, confirms that Steve Jobs was the supreme Product Owner in the Scrum terminology. "Apple designed for Steve. It is not an exaggeration. Steve was the user that everything orbited around and was designed for," Lashinsky writes. Also, the Agile Method is all about doing work in small teams, and per Lashinsky, "Apple frequently assigns major projects to small groups. For example, just two engineers wrote the code for converting Apple's Safari browser for the iPad, a massive undertaking."

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Furthermore, the notion of responsibility, a key Agile value, is enshrined at Apple in a company acronym, the DRI. DRI stands for "Directly Responsible Individual," and describes the person on any given assignment who will be called on the carpet if something isn't done right. Apple teams also work in short, iterative cycles; don't have middle managers; and are encouraged to do great work rather than to save money, which are all signs of solid agile organization, Denning concludes."

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