In the context of branding and corporate culture, once fusion is achieved, it is not typically unwound. This is because the fusion of external brand and internal culture creates a strong, cohesive identity that drives success. If it were to be unwound, it could lead to confusion, inconsistency, and potential loss of brand identity. However, it's important to note that changes can be made within the framework of the fusion to adapt to evolving market conditions or company goals.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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