In 'Good Strategy, Bad Strategy', Richard Rumelt describes 'pseudo-strategy' as a common pitfall in strategic planning. It refers to the use of template-style vision building or other superficial methods as a substitute for genuine strategic thinking. Real strategy involves identifying critical factors in a situation and designing coordinated actions to address them. It requires a deep understanding of one's resources, capabilities, and the industry landscape. Pseudo-strategy, on the other hand, lacks this depth and rigor, making it an ineffective approach to strategic planning.
Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their succ...
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