Major companies like Apple and Amazon use user personas to understand their target customers better. They break down their target customer profile into demographic and psychographic traits. This helps them to understand the background, goals, personality, value system, and even frustrations of their ideal user. They use these user personas to guide their product development process, ensuring that the product meets the needs and expectations of their target customers. This approach helps them to create products that are highly relevant and appealing to their target market.
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