CMRR, or Committed Monthly Recurring Revenue, per customer is a key performance indicator (KPI) used in business to measure the predictable revenue that a company can anticipate from its customers on a monthly basis. In the context of customer acquisition, it's used to understand the value a new customer brings to the business each month. This metric is crucial in determining the return on investment (ROI) of customer acquisition efforts. It helps businesses to understand how long it will take to recoup the cost of acquiring a new customer (Customer Acquisition Cost or CAC) and when they will start making profit from that customer.
Do you spend too much to acquire new customers? Our Customer Acquisition Toolbox can help track and...
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