Value-based pricing is a strategy where prices are set primarily, but not exclusively, on the value, perceived or estimated, to the customer rather than on the cost of the product or historical prices. It's about pricing a product or service based on how much the target consumers believe it's worth. The goal of value-based pricing is to align a product's price with its value to the customer.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
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