The Market Attractiveness Business Position Assessment (MABA) Analysis is a strategic business tool used to evaluate the attractiveness of different markets and the company's business position within those markets. It involves assessing various factors such as market size, growth rate, profitability, trends, competition, and the company's capabilities, resources, and competitive advantage. The analysis helps in making strategic decisions about market entry, investment, resource allocation, and strategic positioning.
Learn from some of the most useful and popular business strategies and frameworks from our compilati...
Download template