The sales funnel concept can be explained using Netflix as an example. Initially, you might be interested in watching movies but want to avoid the high costs of going to the theater. You search online and find Netflix, which offers a free 30-day trial. You sign up and enjoy movies for a month without any cost. After the trial period, Netflix asks if you want to continue enjoying their service by paying a subscription fee. If you agree and pay, you've moved through the sales funnel from a potential customer to a paying customer. This process is a practical example of a successful sales funnel, where value is provided first to build relationships and convert potential customers into actual ones.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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