Customer Innovation Solutions (CIS) can be seen as a strategic hub for technology innovation and business development. For example, a tech company might have a CIS department that focuses on developing new software or hardware solutions that meet customer needs in unique and innovative ways. This department would work closely with customers to understand their needs and challenges, and then use this information to guide their innovation process. They might develop a new software tool that automates a previously manual process, or a new piece of hardware that solves a specific problem. The CIS department would also work closely with the business development team to ensure that these new solutions are marketable and align with the company's overall business strategy. In this way, CIS serves as a bridge between customer needs, technological innovation, and business strategy, helping the company to stay competitive and impress customers and stakeholders.
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