A company that could benefit from the brand management toolkit is Crocs. Despite its initial success, Crocs experienced a significant downturn in 2008. With the help of a brand management toolkit, Crocs could analyze its brand's strengths and weaknesses, understand its target audience, and develop strategies to enhance its brand image. This could involve repositioning the brand, improving product design, or launching targeted marketing campaigns. Ultimately, effective brand management could help Crocs regain its popularity and increase its profitability.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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