Apple Inc. could benefit from using Kotler's Matrix. This matrix helps in assessing products based on their quality and price. Apple, known for its high-quality products, often prices them higher than its competitors. By using Kotler's Matrix, Apple can plot its products and see where they stand in terms of quality and price. This can help Apple in making strategic decisions about pricing their products to maximize profits while maintaining their reputation for quality.
Need to improve your product pricing to maximize your profit margin? This Pricing Strategies Toolbox...
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