Shell, the multinational oil company, is a prime example of a company that has successfully used scenario planning. In the 1970s, Shell began to use scenario planning to anticipate potential challenges and changes in the global oil market. This allowed them to foresee and prepare for the 1973 oil crisis, which caught many other companies off guard. As a result, Shell was able to navigate the crisis more effectively than its competitors.
How to anticipate potential challenges and harness emerging opportunities in an ever-evolving busine...
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