Yes, a good example is the evolution of Amazon. Amazon initially started as an online bookstore, but they quickly realized that customers had a pain point with waiting for books to be delivered. To address this, they introduced Amazon Prime, a subscription service that offers fast, free shipping. This not only addressed the customer's pain point but also increased customer loyalty and revenue for Amazon. Another pain point was the difficulty of finding products online, so Amazon introduced a recommendation system that suggests products based on previous purchases and browsing history. This made the shopping experience more personalized and easier for customers, addressing another major pain point.
How to make products that customers actually want? This Customer Needs Analysis presentation allows...
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