One example of a company that successfully used social media analytics to boost their online presence and business performance is Starbucks. Starbucks has a strong social media presence and they use social media analytics to understand customer preferences, sentiment towards their brand, and the effectiveness of their marketing campaigns. They analyze data from various social media platforms to understand where their customers are most active and what type of content resonates with them. This data-driven approach has helped Starbucks to tailor their marketing efforts, resulting in increased customer engagement and sales.
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