One example of a company that successfully renewed customer interest during the transitional period of their product lifecycle is Apple Inc. When the sales of their flagship product, the iPhone, started to plateau, Apple introduced a series of new services like Apple Music, Apple TV+, and Apple Arcade. These services not only renewed interest in Apple's ecosystem but also tapped into new markets, thereby ensuring continued growth for the company.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
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