A real-world example of a product that successfully used the Now-Next-Later framework in its roadmap is Marvel's movie release strategy. Marvel typically broadcasts release dates two to three years out, but once films get further out, the exact titles that go with those dates remain to be slotted. This allows for more flexibility to easily reorganize strategic points without having to rewrite a whole roadmap from scratch.
Need to manage and share the development of a product? Product roadmaps work as a source of truth do...
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