Yes, another example of a company that successfully used the Buyer Utility Map to disrupt their market is Apple with their iPhone. Apple identified a gap in the market for a device that combined the functionality of a phone, an iPod, and an internet communication device. This led to the creation of the iPhone, which revolutionized the smartphone industry and set a new standard for mobile devices.
How to make products that customers actually want? This Customer Needs Analysis presentation allows...
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