A brand positioning strategy can help sustain brand equity by defining the brand's competitive advantages, audience needs, defendable strengths, and core brand values. This provides a clear understanding of the brand's position in the market. It also allows for effective planning and implementation of new programs, performance measurement, and maintenance of brand equity. Brand perceptual maps can also be used to compare the brand's position against competitors, particularly in terms of price and quality.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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