A brand positioning strategy can set a company apart from its competitors by defining its unique competitive advantages, audience needs, defendable strengths, and core brand values. It allows the company to plot its position against competitors on brand perceptual maps, especially in terms of price and quality. Once the brand position is well understood, the company can continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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