A business can adapt its sales strategy to maintain revenue generation during difficult times by regularly reviewing and evaluating its business continuation plan. It's crucial to prepare and plan strategically. Building relationships, having strategic discussions, and developing clear messaging are key. It's also important to reframe and refocus operations, marketing, and sales strategy to fuel revenue generation and cash flow. More information about business continuity planning can be found on the Small Business Administration website or SCORE's small business disaster preparedness resources.
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