A business can become a 'Purple Cow' by creating something remarkable that is aimed at early adopters, or 'sneezers' as Godin calls them. This product or service will then be shared and talked about, making it stand out like a 'Purple Cow' among the 'Brown Cows' that focus on the masses.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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