A business can decide when to add or subtract from its offerings by understanding its origin, purpose, and vision. It should also be aware of the current or future trends that it is riding and how these match with the business. The business should also understand its competitive landscape and what makes it unique. Finally, it should consider its brand community and how it can engage them. All these factors can help a business decide when to add or subtract from its offerings.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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