A business can determine the value a user wants from a product by conducting market research and using buyer values visualization. This process involves ranking different aspects of a product or service based on whether or not users will value it. The expected value a user wants from a product is listed out along with the opportunity that exists to service that market. For example, an existing market comes with high opportunity based on past precedents, while an emerging market has high potential with less competition to gain a first-mover advantage.
Is your business eyeing a new market? Use our Market Entry Strategy presentation template to discove...
Download template