A business can ensure that its brand vision aligns with the trends it is riding by first understanding its origin and purpose. It should have a clear vision of its future and be aware of the current or future trends that it is riding. The business should study these trends carefully to ensure they match with the business. It should also understand its competitive landscape and what makes it unique. Lastly, it should know when to add or subtract elements to stay relevant and find ways to engage its brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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