A business can ensure that its offerings align with the trends it is riding by first identifying the current or future trends that will power its success. It should study each trend carefully to make sure they match the business. The business should also understand its brand vision and be prepared to adapt its offerings to align with this vision. Additionally, it should know its purpose and be able to articulate it succinctly. Finally, the business should understand its competitive landscape and what makes it unique in the market.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary