A business can ensure that its purpose, vision, and unique selling proposition align with each other by first clearly defining each of these elements. The purpose should succinctly state why the business exists, the vision should paint a clear picture of the future of the business, and the unique selling proposition should highlight what makes the business stand out from its competitors. Once these elements are defined, the business should consistently communicate and reinforce these messages internally and externally. It's also important to regularly review and adjust these elements as necessary to ensure they remain aligned with the business's direction and market trends.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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