A business can ensure that its unique selling proposition is effectively communicated to its target audience by clearly defining its origin, purpose, and vision. It should understand the trends that will power its success and know its top competitors. The business should also identify what makes it the best and only one to fulfill the promise or deliver the best experience. Additionally, it should know when to add or subtract elements from its brand and find ways to engage its brand community.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary