A business can find and engage with its brand loyalists by first identifying who they are. This can be done by analyzing customer data and behavior patterns. Once identified, businesses can engage with these loyalists by creating targeted marketing campaigns, offering exclusive deals or rewards, and fostering a sense of community. It's also important to listen to their feedback and make them feel valued.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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