A business can maintain its 'Purple Cow' status over time by continuously innovating and creating remarkable products or services that stand out. It should focus on creating 'idea viruses' that are so unique and compelling that they are shared and talked about extensively. The business should also target 'sneezers' or early adopters who are likely to spread the word about their remarkable offerings. Regularly updating and improving their offerings can also help a business maintain its 'Purple Cow' status.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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