A business can perform better impact assessment and risk management by regularly reviewing and evaluating its business continuation plan. Preparation is critical and should be done on a daily basis. It's also important to build relationships, have strategic discussions, and develop clear messaging. Reframing and refocusing operations, marketing, and sales strategy can also help to manage risks and impacts. Resources like the Small Business Administration website or SCORE's small business disaster preparedness resources can provide more information.
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