A business can set an end goal to bring sales back up to a certain level by first identifying the areas for improvement. This involves understanding where to apply a gap analysis model and what the business seeks to achieve from it. The current state of the business needs to be reviewed to determine the starting line for improvement. All relevant business intelligence should be gathered and all contributing factors that created the current state should be documented. The end goal should be defined in quantifiable terms. This could be done by looking at industry standards, competitor benchmarks, or historical data for the company. For instance, if sales have been growing at 10% each year but suddenly drop to 8%, the end goal might be to bring sales back up to the 10% level or higher.
Use our Gap Analysis presentation to assess your team’s current state and identify ways to bridge th...
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