A business can thrive when its competitors are caught off-guard by an inflection point by being prepared and adaptable. It should invest in understanding the potential changes and implications of the inflection point during the 'Dismissal' and 'Emergence' stages. This includes making small investments to explore opportunities and deepening investments to generate multiple future options. By the time the inflection point reaches 'Maturity', the business should be ready to take advantage of growth opportunities while unprepared competitors face decline.
How can you foresee new growth opportunities and take advantage of the next inflection point? Distil...
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