A business can use the strategic group analysis map to improve its SWOT analysis by identifying its position relative to its competitors. This can help in understanding the strengths and weaknesses of the business in comparison to its competitors. It can also help in identifying opportunities and threats in the market. For example, if a business finds itself in a group with high price and quality but low geographic coverage, it might identify an opportunity to expand its locations and a threat from competitors with wider coverage.
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