A company can achieve fusion between its brand and culture by tying its external brand and internal culture together so tightly that they cannot be unwound. This involves aligning the company's values, mission, and practices with its brand image. It requires consistent communication, employee engagement, and leadership commitment. The company should ensure that its brand promise is reflected in its internal culture, and that employees understand and embody the brand values. This fusion can lead to better financial results, higher customer approvals, and improved employee satisfaction.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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