A company can balance the need for product quality and experience by understanding their customer base and tailoring their products to meet their needs. In the case of Rawlings, they realized that most of their customers are not Major League players, but people who enjoy baseball and a good game of catch. Therefore, they focused on improving the experience of these customers, while maintaining the quality of their products.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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