A company can balance the need to be remarkable with the need to meet customer expectations by innovating while keeping the customer's needs and wants in mind. They should strive to create products or services that are new, different, and exciting, but also meet the customer's expectations in terms of quality, price, and functionality. Companies like Sam Adams, Jet Blue, and Starbucks are examples of businesses that have managed to do this successfully.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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