A company can effectively apply the results of their marketing experiments to their product development by using a hack-and-test approach. This involves building a prototype based on the insights gained from the marketing experiments, testing it, modifying it based on the test results, and then testing it again. This iterative process can take many rounds before the best product or service is found. It's also beneficial to start with a market focus rather than a product or company focus, and writing a FAQ can help keep this focus and aid in defining product design.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
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