A company can effectively transition from targeting existing customers to potential customers by first identifying the needs of the potential customers that are not being met by current products or services. This can be done by conducting market research and surveys. Once these needs are identified, the company can then develop or modify its products or services to meet these needs. Additionally, the company can use marketing strategies such as advertising and promotions to attract these potential customers. It's also important for the company to maintain good relationships with its existing customers while trying to attract new ones.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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