A company can empower its most creative employees by fostering an environment that encourages experimentation with new products and business models. This can be achieved by giving every employee the opportunity to act as an entrepreneur within the organization. This entrepreneurial approach can be facilitated through the use of tools and techniques such as the lean startup movement of Silicon Valley. The core of this approach is the formation of small, internal startup teams that focus on testing assumptions about potential new products with the use of minimum viable products. This iterative process of testing and learning from failures can lead to innovation and growth.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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