A company can ensure that it is always driving its industry forward by seeing business risk as an investment and taking calculated risks based on future opportunities. It can take advantage of existing infrastructures to facilitate growth. The company can also utilize A/B testing and invent on behalf of the customer, which is a low-risk way to test new ideas. It can identify what it is known for, then experiment with advances in that marketplace. Lastly, the company can repeat a series of growth cycles: Test, Experiment, and learn from it.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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