A company can ensure that its actions align with its mission and values by creating a strong sense of purpose that permeates their culture and brand, like Nike. They can return to their core values and align their actions with their mission, like Netflix. They can also have strong values that help unify complex corporations amid merger and acquisition activity, like FedEx, Amazon, and LinkedIn. The leadership of the CEO can also have an outsized impact on internal culture, as seen in Ford and Volkswagen. Finally, tactical efforts can lead organizations closer to both brand-culture fusion and bottom line success, as demonstrated by Adobe, Airbnb, Salesforce, MGM Resorts, and Patagonia.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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