A company can ensure that its brand and culture are in sync by creating a clear and consistent message about what the company stands for, both internally and externally. This includes aligning the company's mission, vision, and values with its brand image. It also involves ensuring that the company's actions and behaviors, both internally and externally, reflect its brand image. This can be achieved through effective communication, employee training and development, and consistent reinforcement of the company's brand values.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
View summary