A company can ensure that their marketing channels are effective by continuously testing and modifying their strategies. They should start with a market focus rather than a product or company focus. Writing a FAQ can also help keep the focus on the market and assist in defining product design. Building a prototype and then testing and modifying it repeatedly can also be beneficial. This iterative approach can help find the best product or service to offer, which can in turn make the marketing channels more effective.
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid...
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