A company can ensure that their product is better than every alternative by achieving product-market fit. This means building a product that creates significant customer value and meets needs better than every alternative. They can use actionable frameworks like the Product Market Pyramid to achieve such product-market fit. It's also important to continuously gather customer feedback and make improvements based on that.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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